Epiphanies = Self-Publication = Joyous Freedom
Earlier in this series of articles, I explained that I had experienced three epiphanies through the years in the course of writing fiction:
- Do I write to please myself or do I write to please others
- What are the odds of emerging out of a Slush Pile
- The advent of the eBook as a viable alternative to legacy publishers
As I’ve ventured into this new realm of self-publishing, I have reawakened my joy of research and writing and experienced a sense of freedom I had not anticipated with regard to writing. An unexpected development in this process is the recovery of control over my time. Hours that were once dedicated to searching agent and publisher submission requirements, in the hope of finding just one that might be interested in the series to which I’ve committed my efforts, can now be used for writing the novels themselves. Hours spent on composing just the right query letter can now be spent on writing the novels themselves. Days, weeks, and months of waiting for a response to a query letter can now be transferred to writing the novels…well, I’m sure you see the pattern here.
Another unforeseen development is that, after years of viewing my work as a craft, where I expected any book that was published to be the result of a team effort, I now view it more as art. Self-publishing allows for a direct link between writer and reader. It’s no longer a process where the writer’s original words are edited and modified to suit some other individual’s or company’s taste or style preference or re-formatted to fit a standard number of words due to material costs. I came across a book last fall by one of my favorite authors. I thought I had read everything she had ever written but this one had somehow eluded me. Frankly, it was one of her later books and not one of her best. But, she had one little paragraph that stood out for me. In the story, a novelist is answering some of her fan mail. She reflects on the pleasure of communicating directly with her reader via the mail as opposed to the production line that usually stands between her thoughts and those who read them. Self-publishing also provides that delightful sense of direct communication without any kind of filter between writer and reader.
This communication works both ways to an extent it never could when there were several layers of traditional print publishing between the writer and the reader. Just as the writer can reach the reader with composition that has not been filtered through multiple hands, the reader can respond directly to the writer via reviews, comments on the writer’s blog, email, or Facebook, and Twitter. Since a self-published writer is in control of the production now, it is an easy matter to make revisions to the work. Thus, if a writer notices a growing trend of comments, he or she can be far more responsive to the readers. For example, consistent critiques of the cover art might indicate that the writer needs to replace it with something more eye-catching or appealing. If many readers find the ending a dud or shocking (and not in a good way or the way it was intended), a writer has the ability now to pull the work and rewrite it to address such issues.
“Ah, but that makes the readers nothing more than guinea pigs,” is the retort one hears from the legacy crowd. Umm, yeah, I reckon. However, it is no different than the hot new debut writer that one of the legacy houses puts out in the belief that they are the next J.K. Rowling or John Grisham; only to be met with reader indifference and who then vanish into the obscurity of the bargain table at the front door of the closest bookstore. Readers always have the final say. Some authors have risen like flaming suns with little help from their publishers while others, with the entire brunt of the publisher’s marketing division behind them, are greeted with a cricket-laden silence. Readers have always been someone’s guinea pig and I don’t’ really see much difference between a reader judging the work of a solitary self-published writer or the book that has gone through three or four different hands to get from manuscript to dust-jacketed glory in a bookstore window. It’s still up to the reader ultimately. All it means now is that readers have a far greater scope for their choices. As a reader, I never liked someone else choosing my books; not in school via a literature teacher’s list and not through the hands of an agent and publisher; who may have ignored a story that would have appealed to me tremendously only to release a tale that didn’t catch my heart or imagination. I’ve always been quite capable of selecting my own books and I suspect most readers feel the same way.
Now, there are some who will decry, “But, without an agent or editor, you can’t be validated as a writer. How can readers expect to put up with the occasional typo or poorly constructed sentence, or incorrect usage of Point of View or Theme or Setting that is rampant amongst the undisciplined writers who DARE to think they’re good enough to publish on their own?” My reply to that one is, “The same way readers put up with the occasional typo, or poorly constructed sentence, or incorrect usage of anything in legacy published books.” Pick any book published since the innovation of Gutenberg’s Printing Press and I guarantee that readers will spot issues. It is incumbent on ALL publishers (legacy, small press, self-published writer) to produce the best product possible. Those who do not will not find and keep readers. It’s very simple. Self-published writers who don’t sell their books or who see a lot of returns will either hire someone to help with the weak spots or they’ll lose interest and go find something else to do. This idea that legacy publishers serve as some sort of Literary National Trust to protect readers from incompetent boobs is nonsense. Writing is far too subjective and dependent on individual tastes.
Look at the best sellers. Top of the sales charts or not, they still won’t appeal to every reader. I myself have not purchased many new books recently because, somewhere in the late ‘80s and early ‘90s, the legacy publishers put out books that didn’t interest me. It wasn’t that they were badly written or produced (although the number of typos and grammatical errors did seem to creep up at the same ratio the publishers were merging into a few great big houses in the ‘80s and losing staff), but mostly I just didn’t like the stories or the style of the authors. To find what I wanted to read, I had to rely more heavily on libraries and out-of-print searches. As a reader myself, the fact that I can go to Amazon or Barnes and Noble and search a topic or keyword and suddenly have a treasure trove of stories at hand makes me feel like Aladdin holding his lamp with three wishes to go. Just as the eBook evolution has freed me as a writer, it has also freed me as a reader. As to validation, every time someone clicks, downloads, and reads one of my books, I’m validated. That’s what it’s all about – writer to reader – the thoughts in my head communicated to another person via his or her eyes (or ears, when the audio books become available) who then interprets those thoughts in her or his own imagination.
I’m going to quote something I came across the other day since it strikes me as a near-perfect analogy for what is happening in the world of writing. This quote is an excerpt from an interview with the author, Donna Fasano. It appeared in April 2012 on BIG AL’S BOOKS AND PALS. The Big 6 refers to the six largest legacy publishers and their assorted imprints (Hachette Book Group, HarperCollins, Macmillan, Penguin Group, Random House, and Simon & Schuster).
“Let’s talk crayons. The Big 6 (red, orange, yellow, green, blue, purple) are solid colors, perfect for drawing that rainbow at the end of which sits a pot of gold. The focus of The Big 6 is the gold, so they stick to the bold, well-known colors.
Indie authors are like the Crayola™ box of 120 crayons, plus the box of neons, and the box of glitter ones, and the metallics, and the watercolors, and don’t forget the markers from bold to subtle. Indie authors offer a much wider variety when it comes to colors. Granted, not everyone is going to like every hue, and some of them won’t be worth the wax they’re made of due to the lack of product control (which includes everything from talent, to editing, to formatting, etc), BUT if readers are willing to take a slight risk, rather than viewing the same (albeit beautiful) rainbow over and over, they can choose from a huge shimmering, iridescent palette. (Okay, I’ve probably taken this color thing a bit too far, but you get the drift.)” – Donna Fasano
The decision to self-publish was the correct one for me. It suits the way I write, the types of things I write, and my desire to communicate as directly as possible with my readers. Initially, I was only going to create the series in the eBook format. As I got pulled deeper into this venture, however, I discovered that I was comfortable with the production side of things and can now offer the series in paperback as well as in audio book (that is in the early stages so I’ll address that separately when I’m further along in the process). One of the coolest aspects of the online reading/writing experience for me is that shelf life no longer dictates how long a book will be available. Thanks to eBooks and Print on Demand, books are no longer in danger of being remaindered. These titles can sit “forever” in a database so that writers don’t have to make an immediate impact to be deemed successful enough to keep their books available. This luxury of “virtual” availability time for writers means that discovery and word-of-mouth can now work for them.
I hope that you, my readers, will continue to enjoy my Black Knights and their journeys from West Point into the grim demands of the World Wars and challenges of the 20th Century. There are many adventures ahead for all of them (the MacKendrick ladies as well as their men folk) and I know that I’m looking forward to seeing what becomes of them. For those of you who stumbled across this blog while seeking answers to your own writing dilemmas and dreams, I urge you to investigate other writers’ blogs (self, indie, and legacy) as well as the writing communities such as ABSOLUTE WRITE. Not all of us are in agreement about this breakthrough in self-publishing and it is important for a writer, particularly a new or inexperienced one, to study all sides of the issue before choosing his or her own journey between the dream of your story and the execution of your book.
In conclusion, I leave you with the following citations. Keep in mind, that I spent last autumn in a writing stupor (with a good part of my consciousness lost in the 19th Century as I followed my MacKendricks through their saga). I came to my epiphanies independently, over the course of several years, and with little input from the writing communities with which I was no longer involved. With the exception of the Michael Allen quote, to which I have directed you before, I found the others after I had published the first five eBooks in the BLACK KNIGHTS OF THE HUDSON series. They underscore and confirm what has turned out to be my own preferred path and it is both a revelation and a comfort to learn that I’m not alone in this new territory of the written word.
“The rewards of this new strategy, though limited, should not be underestimated. Perhaps the most important of them is that the pro-am approach allows writers to write exactly what they want, when they want, in whatever form they want. These are rare privileges, unknown to those who play the corporate game…”
– Michael Allen, “On the Survival of Rats in the Slush Pile” ____________________
“Books live or die on word-of-mouth. Unless an author is in the rare position of having a significant built-in audience, and merely has to announce a book’s release to catapult it to the upper reaches of the charts, they will depend on readers who discover (and enjoy) the book sharing that opinion with others, whether that’s through online reviews, social media, email, reader sites, or plain old conversation…”
– David Gaughran, “Jodi Picoult and the Myth of the Segregated Marketplace”
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“Right now we’re in the middle of a revolution. These are exciting times. It’s easy to get caught up in the ebook/self-publishing momentum and spend all of your time thinking about how to publicize your books, or position them correctly, or decide which platforms to commit to.
But at the end of the day, the one thing that truly matters is writing a good story. Because without that, there is nothing to sell.”
– J.A. Konrath, “Writing Matters”